Following the conclusion of a successful fiscal quarter, Apple CEO Tim Cook provided insights into the company’s performance and strategic objectives in an interview with CNBC. The report follows Apple’s Q4 financial results, which reported a revenue of $102.5 billion.
Despite robust consumer demand, Cook disclosed that Apple is currently experiencing supply chain constraints affecting certain models within both the iPhone 17 and the preceding iPhone 16 product lines. These constraints may influence product availability in the near term.
The company anticipates a continuation of positive revenue trends into the upcoming holiday season. Projected revenue growth for the December quarter is estimated to be between 10% and 12%, demonstrating sustained momentum.
In the domain of artificial intelligence, Cook confirmed Apple’s plans to release an extensively revised version of Siri, incorporating significant AI enhancements, in 2026. The initial release of this updated Siri was previously scheduled for earlier in the current year but has been postponed, with current projections indicating a March 2026 launch.
Furthermore, Apple intends to expand its collaborations within the AI sector. This initiative follows the existing partnership with OpenAI, established in 2024, and encompasses plans to forge new alliances with additional AI providers to augment the Apple Intelligence suite. While specifics regarding the prospective partners were not divulged, the CEO affirmed Apple’s commitment to these strategic collaborations.
Regarding ongoing trade policy implications, Cook reported that Apple incurred an additional $1.1 billion in costs during the September quarter due to imposed tariffs. For the upcoming December quarter, the company anticipates incurring tariff-related costs of approximately $1.4 billion.
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