What points should we consider to attract more audiences and use social media more effectively? Why are only some people or companies featured on social media?
Effective Use of Social Media
If, until yesterday, your or your company’s presence on social media was considered a competitive advantage, now this presence has become a competitive requirement. Even if everyone has realized that they need to use this tool to survive and develop their business and do it, why do we see that only a very few succeed in this way? What is the secret to success in social media? Guy Kawasaki and Peg Fitzpatrick have explained the importance of social networks for businesses in the book “The Art of Social Media.” Below, we have prepared a list of the importance of social networks for you.
Reflecting on this question reminds me of the words of David Ogilvy, the world’s greatest advertiser, who was nicknamed the King of New York’s Madison Street. Whenever Ogilvy saw an ineffective ad that didn’t even follow the basic principles of advertising, he said:
“I have never seen any industry run with this level of ignorance.”
The answer to our question lies precisely in this sentence of Ogilvy. We should know that using social media is both science and art, so we should move as far as we can to become an artist in this field and learn all the principles governing this field.
In this article, we will try to explain some fundamental principles of social media presence for you so that you can use these media more artistically. Please pay attention to the fact that the media we use will change over time. But these fundamental principles that will be expressed will be practical and essential for all media.
1- Your media showcase is your profile
Audiences will instantly judge you by seeing the information you have posted on your account. The username is not a place for mystery and complexity at all. Make your name clear and straightforward so everyone can easily find and remember you.
2- You only have 5 seconds to attract the attention of the audience
On average, people only spend 5 seconds looking at other people’s profiles, so be clear and concise about your education, expertise, and work history. Don’t forget to put your site link or portfolio on your profile.
3- Use the content collection method
Content strategist Guy Kawasaki’s research has shown that producing more than two pieces of content per week is difficult and impossible for many people. On the other hand, sharing only 2 articles per week is too little for social media. Therefore, he suggests that for other days of the week, we use the content aggregation method, which means we share good content from websites or other pages with the source of the content to our audience.
4- Don’t underestimate the email list
Email is still one of the most powerful communication tools. So try to get people’s email addresses in different ways and email them your social media link. The maximum length of your email should be 5 sentences. Clearly state what topics you address in your media and what benefits you have for your audience. Think haiku, don’t write a hundred years alone.
5- Write an honorific article
Write articles and produce content for popular sites, blogs, and pages. In this way, you will be exposed to new audiences, and the probability of your name being searched on social media will be much higher.
6- Put hashtags on everything
Embed a unique hashtag for your company or event and use it everywhere. This hashtag should be present at the bottom of your emails, on your printed posters and brochures, on your Instagram and LinkedIn pages, and anywhere else you are attending.
7- Be multilingual
Try to publish content related to events or hot news in at least two languages to expand your audience and thereby increase the number of your followers.
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