Recent market analysis suggests a potential shift in the mobile device landscape, influenced by the performance of ultra-slim smartphone models. Specifically, the reported underperformance of Apple’s iPhone Air appears to be impacting the strategic decisions of competing manufacturers.
According to a report published by DigiTimes, several prominent Chinese smartphone brands, including Xiaomi, Oppo, and vivo, have reportedly suspended plans to introduce ultra-slim devices intended to rival the iPhone Air. This indicates a potential reassessment of market demand for this specific form factor, driven by the perceived lack of consumer interest in Apple’s offering.
Further supporting this observation, the report indicates that key Apple suppliers, such as Foxconn, have reduced production capacity dedicated to the iPhone, while Luxshare has reportedly ceased production entirely. These developments coincide with the departure of the iPhone Air’s design lead and reports of a delayed successor. These factors collectively suggest internal challenges and strategic recalibration within Apple’s mobile division.
Apple iPhone 17 Air
The market trend extends beyond Apple, with reports indicating a similar situation for Samsung. The Galaxy S25 Edge is also reportedly experiencing subdued sales figures. Consequently, Samsung is believed to have cancelled its successor, further emphasizing the challenges facing the ultra-slim smartphone segment.
Source (paywall)
