Apple is reportedly developing a new entry-level MacBook model slated for release in early 2026. This information, initially suggested by a DigiTimes report during the summer, has been further corroborated by recent reporting from Bloomberg.
According to these sources, Apple has initiated early production phases with its suppliers for this forthcoming low-cost MacBook. The device is expected to incorporate several cost-saving measures, including a “lower-end LCD display.” Furthermore, it will utilize an A-series chipset derived from the iPhone line, which is projected to offer performance exceeding the initial Apple M1 chip.
The entry-level MacBook is rumored to feature a display smaller than the 13.6-inch screen found in the current MacBook Air models. Price projections suggest a retail cost significantly below $1,000.
The strategic rationale behind this product introduction is Apple’s intention to penetrate the entry-level personal computer and Chromebook market. This sector currently offers devices priced between $200 and $700, with high-end Chromebooks occupying the upper price range. Considering the current pricing of Apple’s entry-level Mac Mini at $599, it is anticipated that the new entry-level MacBook could be priced in the vicinity of $700 to $800, potentially positioning it competitively within the target market.
