Samsung Electronics will officially debut its next generation of flagship smartphones, the Galaxy S26 series, during the Galaxy Unpacked 2026 event today, February 25. The presentation, broadcasting live from San Francisco, expects to highlight the Galaxy S26 Ultra alongside significant advancements in mobile artificial intelligence and proprietary software.
Where to Watch the Livestream
Viewers can access the live broadcast through multiple official digital channels. The primary stream will host on Samsung’s official YouTube channel, providing a stable platform for global audiences. Additionally, the company will provide real-time coverage and official press releases via its corporate website and the Samsung Newsroom.
What to Expect: The Galaxy S26 Series
Industry analysts and recent leaks suggest Samsung will maintain its three-model strategy, offering the standard S26, the larger S26 Plus, and the premium S26 Ultra. Reports indicate that while the base models will share similar internal specifications, the Galaxy S26 Ultra will serve as the technical pioneer.
This flagship model reportedly features a sophisticated camera system heavily optimized by AI to enhance low-light photography. Rumors also suggest that Samsung may reserve specific high-end Galaxy AI tools exclusively for the Ultra variant to further differentiate its most expensive device.
Software and Wearables
Beyond hardware, Samsung plans to introduce One UI 8.5. This mid-cycle software refresh likely focuses on deeper AI integration and enhanced user security. A notable rumored feature is “Privacy Display” technology, a hardware-software hybrid designed to shield screen content from off-angle viewing.
The event may also serve as the launchpad for the Galaxy Buds 4 and Buds 4 Pro. Leaked promotional materials suggest a design evolution for the Pro model, potentially adopting a more ergonomic stem-based aesthetic similar to market competitors.
Pre-order Incentives
Ahead of the official unveiling, Samsung has already opened “reservations” on its website. Customers who sign up early can secure a $30 accessory credit and trade-in valuations reaching up to $900. These incentives typically transition into formal pre-order bundles immediately following the conclusion of the keynote.
